Back to the floor: Elke Reichart as intern for one day in the TUI Store

Elke Reichart im TUI Store Lister Meile

Elke Reichart, Chief Digital Officer TUI Group and CEO TUI InfoTec, recently visited the TUI Store Lister Meile in Hanover to get an impression of the work in the travel agency and to get to know her colleagues on site.

"It was very exciting for me to learn first-hand what drives sales and how the IT landscape works in practice. I was particularly interested in the new booking process for excursions and experiences via the TUI Experiences/Musement booking platform", Elke Reichart was impressed. "We are on the right track, but I have also taken notes where we can improve. Back to the floor is a great initiative - simple, but very effective."

Stefanie Frenzel, Office Manager at the TUI Store, was delighted with the intensive exchange: "It was a great opportunity to show Mrs Reichart how personal travel sales work and a good opportunity to address topics that still need improvement."

"Back to the floor" is a Group-wide initiative in which band 1 and 2 managers are invited to get to know another field of work for one or more days and meet colleagues and customers.


Annika & Sarah